- UX Design
- Visual Design
- Brand & Identity
- 3 months
- User Surveys
- Competitive Analysis
- Concept & identity
- User Stories
- User Flows
- A/B and Usability Testing
- Visual Design
Tools & Software
- Adobe Illustrator
- Usability Hub
Health and fitness apps provide a level of serviceability that accommodates to different goals and individual concerns yet many users still struggle to reach their goals or simply stop using the app.
To better understand user pain points when using fitness apps, I collected 30+ user surveys, conducted several in-person user interviews, and reviewed some of the most popular fitness apps in the current market. After gathering and synthesizing this information, I identified several potential solutions that focused on community building through affinity mapping and research on human motivation.
Fitness like anything else often requires connection to an intimate community to keep indviduals engaged and motivated. A community can provide inspirational, emotional, or practical support. I decided to focus on design an app that would equally support both individual customization and community.
Across all three platforms, the focus was on allowing users to individualize their overall fitness routine by providing them with a library of different exercises and routines. Nike and ActiveX provided a much more varied library of potential routines, while SWORKIT randomized exercises to fit into a specific time frame.
Nike’s focus on community was mainly through a scoreboard. While this sense of competition can be compelling for more advanced fitness participants, it can be act as a deterrent for beginners. ActiveX provided users with the ability to join packs as part of their platform, but users did not have the ability to choose members within the pack.
To understand what users expect and desire from their fitness application, I conducted a survey that was posted through various online platforms, including social media and fitness forums. By doing so, I received responses from a variety of sources: individuals with a fitness background and those with little experience. However, more than 50% of applicants had used or currently use some sort of fitness application.
The biggest challenge participants commonly identified regarding achieving their fitness goals is losing motivation and lacking accountability. This is partially a result of the individualistic nature of most fitness applications- the lack of community and support means there is no accountability which can then cause individuals to lose motivation.
Whose Support Keeps You Motivated?
While many may assume those with fitness goals would like the support of their family or a personal trainer, most participants (47%) in the survey surprisingly indicated that they would rather receive support from someone with similar fitness goals.
It is important to also note however, that while participants indicated they craved a sense of community, they also overwhelmingly preferred to work out alone.
What Features Do You Like Most?
Clear heading to maintain brand name and association
Only essential fields are used within the form to save time and reduce errors
Social sign-in is provided to facilitate field completion
Easy and simple navigation between 3 pages
Highlight the day's workout but allow users ability to skip/customize
Bottom navigation to view profile and friends, similar to social media apps
Users can see their activity on social platform and completed workouts
Can view and access friends' profiles
Two sets of usabilty tests were conducted, one with high-fidelity wireframes and the other with high-fidelity mockups. In my first series of user tests, I created a maze to determine the app’s ease-of-use and to quickly identify any problems in the information architecture early on.
Participants indicated that they would prefer to see a sample of their customized fitness plan before committing to creating an account.
While the new flow adds an extra layer to the onboarding process, it also incentivizes users to sign up by giving them a sample of their workout plan.
The bottom navigation went through several iterations to provide greater clarity.
In the first series of usability tests, only 30% of users had sucess logging an activity with the original navigation bar design. After the iteration and with other adjustments to the design, 90% of users successfully navigated using the navigation bar
Based on user feedback, the distinction between activities and workouts was removed and the new design allows users to select basic activities (e.g., running, sports, biking) and workouts from the same screen.
Burpi provides users with the freedom to change the day's planned workout and also the ability to edit a given workout. User testing results showed that the "Change" selection under the day's workout was causing confusion with these two distinct options. Intended for users to switch the workout to a different activity, I determined that "replace" would better inform users which action the demand coincided.
Concerning typography, simple typefaces are used in Burpi for legibility and to maintain a modern, clean interface.
Orange and blue were chosen as the main colors for the app. Blue creates feelings of trust, and orange continues to give the app the energetic visual design created in the logo. With its’ association to health, encouragement, and happiness, orange is used as a highlight throughout the app. Black provides contrast to create interest and a balance in the color scheme. For supporting colors, green was chosen given its association with renewal and growth.
As a designer, I intentionally challenge myself to critique and improve my visual design skills. For Burpi, I evaluated my original iteration and identified opportunities for improvement.
Burpi is a social fitness app that provides users with the opportunity to fully track their progress while also establishing a fitness community that aids in motivation and intentionality. By giving users a personalized fitness plan and the flexibility of a workout library, Burpi caters to users with different fitness needs and takes advantage of the growing 80 billion dollar fitness industry.
- Personalized Fitness Plan
- Extensive Workout Library
- Tracking data
- Fitness diary for qualitative and quantitative tracking
- Social feed to connect to users with a similar fitness background
Creating this fitness app was a very exciting process. I think the most important lesson I learned was that even well-recognized and universal designs have their problems. From the placement of reminders to the use of plus icons, the translation to Burpi was not always seamless. This once again raised the importance of testing for me.
One of the main faults of my initial research phase was that I did not get an opportunity to interview individuals unaccustomed to fitness apps for my personas, though they participated in the survey. This created a gap for me in building an app that would be accessible to both experienced and inexperienced users. As such, more issues came up during usability testing; I had participants who completed tasks effortlessly while others were very confused by terminology and the organization of information. But despite these issues, creating Burpi further developed my understanding of contemporary design trends and how to critically analyze research and testing results to create reasonable solutions.